106 Communications

6th Sense

Employee Magazine: shall I compare thee to a scotch egg?

October 2015 | Internal Communications

The Scotch Egg.  Chicken’s egg (possibly). Surrounded by pig. Finished off by nuclear breadcrumbs.

The staple of many a worker for many a year.

Along with the sandwich, coffee and newspaper.

We love news.  Almost as much as we love the weather (in the UK).

So when, back in the late 80s, the nation embraced desktop publishing, we saw organisations everywhere starting to produce newsletters, flyers and even magazines.

We could communicate with our people in one bumper publication.

No more memos would need to be passed from one team member to another.

But then along came the Internet.

And email.

And social media.

And apps.

And we all thought we’d say goodbye to the employee magazine.

But here we are in 2015 and in many ways, they seem as popular as ever.

Why?

News reporting and features can tell stories in a way that websites, apps and emails can’t.

Good, quality writing still counts for something (newspapers didn’t go pop either).

People still read (interestingly, we read more in the UK than the US).

News is important – 85% of millennials say keeping up with the news is at least somewhat important to them (Media Insight Project)

But many employee magazines do die.  Fumbling around for content.  Poor writing.  Low production values.  All leading to little interest.

We should remember that the best news publications rely on writing and investigation, provoking interest, stirring emotions and giving people a voice.

Of course, news can be online, in video, on social as much as it is in a document.

In the same way, the poor old Scotch Egg has moved on.

True, the nuclear version is still available in the supermarket isles.

But we have people paying in excess of £5 for a Scotch Egg at pubs and restaurants across the nation.

Why?  We haven’t lost the love.  But now we’ve made it something that’s worth eating.

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