As many graduate employers head fast into Q2 2021 with a likely mountain of graduate applications, the pressure is unrelenting with the need to start planning for the 2021-2 recruitment campaign. In this article, we will explore 10 key things about Generation Z that employers might find useful when planning their student communications for the […]

Student Marketing Bootcamp, February 25th 2021  Inclusive Employer Branding   In the second half, we started off by asking a range of employers to talk to us about some specific approaches taken to support their Inclusive Employer Brands.   Phil Wilson (Head of Diversity and Assessment at the Civil Service) talked about the wide range of interventions that they undertake to support the three pillars of their D&I strategy (attraction, […]

Student Marketing Bootcamp, February 25th 2021  What a year for early careers recruitment!  James Darley, Director of Transform Society, shared that graduate vacancies would be unlikely to return to pre-COVID levels until 2023 at the earliest. The pandemic has changed the appeal of key sectors amongst graduates with Technology, R&D and the Public Sector benefitting as a result.   The pandemic has also changed the priorities for a […]

Recognising and rewarding employee’s efforts are an absolutely essential part of creating a great workplace culture. Research shows that not only does an effective recognition and reward programme make your employees happier, but it also gets them more engaged in their work. Change communications expert Wendy Moir explains how recognition and reward communications is done. How does recognition benefit […]

A failing change programme can be likened to organ rejection following a transplant operation. Over the years numerous reviews, articles and case studies from the likes of McKinsey and Boston Consulting Group have suggested that as many as 70-80% of change programmes fail. Strategic or large-scale change has a significant impact on a company’s ability to operate. The […]

Working from home and hybrid working are here to stay, so companies must find flexible new ways to engage their people. Non desk-based staff, those working on production lines or the shop floor need special consideration. Digital employee engagement apps that can be downloaded by staff onto smartphones or tablets are a good solution for connecting […]

Employee advocacy is promotion of a company by its employees and is an effective way to drive change or build reputation from the inside out. Here are four ways to create an employee advocacy programme that really works. 1. Set your goals What do you want your programme to achieve? Are you supporting a specific […]

2020 has been a year of major change. A nation of 67 million people changed their work pattern to working from home overnight. Although this year has been exceptional, change is not new.  Most organisations undergo major change about once every three years. Every change is different and can be grouped into three main categories. […]

Change programmes are high profile, costly and time consuming so need to bet set up to succeed. These ten tips will ensure your change communications get off to a flying start and remain steady during turbulent times. Agree sponsor engagement up front Your sponsor is a crucial advocate for the change and will be interfacing […]