106 Communications

6th Sense

The power of storytelling to attract and engage diverse talent – part III

November 2014 | Diversity, Employer Brand, Storytelling

On 20th November 2014, I had the pleasure of speaking at the Talent Leaders Connect event in Glasgow, hosted by (those lovely people at) The JobPost.  A great turnout, and some fantastic speakers.

My topic: the power of storytelling to attract and engage diverse talent.

Here’s a quick video synopsis of the key points:

So how do you make this happen in your organisation?

Create a narrative of diversity.  Avoid the platitudes and go for the real story of why diversity is important for your organisation.

Find the stories to tell.  The stories are there.  Talk to the Comms team, look at your award-winners, run a storytelling programme – there are plenty of ways to find them.

Encourage advocacy to share the stories.  People trust the stories that come from employees and from within their network.

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