SimplyIC Event Download
The SimplyIC Conference this year highlighted the importance of making communications more accessible and inclusive for diverse audiences. One particularly impactful session was led by Rina Paredes, who shared her experience working for CAFOD (the Catholic Agency for Overseas Development). Rina discussed the challenges of creating communications for hard-to-reach areas with limited digital literacy and often affected by crises. She stressed the need to recognise privilege, power dynamics, biases, and inclusion in order to foster a culture of openness and trust. This thought-provoking session reminded us of the major challenge to accessible and inclusive communication: assumptions. We were reminded not to take our access to technology for granted and to be mindful to stop using phrases such as ‘launching in Spring’ – as Rina rightly stated “Spring where!!”
Another highlight of the conference was the personal stories shared by Aoife Casson and Tristan Lavendar, who discussed their experiences being neurodivergent. They highlighted the commendable efforts of Alzheimer’s Research UK and Philips in creating a more inclusive workplace for neurodivergent colleagues. Throughout the session, they emphasised that the journey towards inclusivity requires ongoing commitment, continuous improvement, and how important it is to involve neurodivergent individuals in decision-making processes, #NothingAboutUsWithoutUs. They shared practical steps to make the workplace more accommodating, and creating an environment where difference can flourish, such as providing a variety of options to process information, sharing agendas beforehand and summarising key points and actions at the end of meetings etc. Communicators have the power to change hearts and minds, said Tristan at the end of the session, breaking the stigma surrounding neurodivergence.
“Fruit salad is better than a bowl of one fruit” – Aoife Casson