Practical steps to grow your cultural capital:
Audience insight – it is everything if you want to build cultural capital.
Global flex – of course, so many companies work in a global context; so it’s important to think about how your cultural capital flexes across countries.
Use of language – this is not simply about gender de-coding tools; but how your language connects with audiences.
Safe to engage – make it easy to engage with you, and encourage people to ask anything they like, even what might seem like silly questions.
Team upskilling – make sure your team is aware and in tune with your strategy – and have the skills and support to create the best experience.
Candidate engagement – from assessment to feedback, it’s critical to engage all audiences.
To discover more about growing your cultural capital, get in touch with Jayne@106comms.com