A virtual trust fall:Keeping trust at the heart of your internal comms strategy
22 July 2021
As we move into a new phase of hybrid working environments, we must keep our internal communications healthy and strong to maintain mutual trust and ensure the wellbeing of every employee and ultimately the organisation. The weekly company update that once got half-hearted glance gained significance in the pandemic when internal communications became vital for organisations to navigate their way through the volatile pandemic […]
The impact of the pandemic on school leavers
26 November 2021
In October 2021, 106 Communications (in partnership with Not Going to Uni) released the findings from our second Get Real School Leaver Insight series which looked at the impact of the global pandemic on some key areas of school leavers lives. Firstly, we looked at the academic impact of having studied at home during two […]
Winning student votes in The Times Top 100 Graduate Employers survey
15 October 2021
We know that the autumn term leading up to Christmas is one of the busiest for those in student recruitment and thinking ahead to February is often that item on the to-do list that gets pushed further and further towards Christmas… So we wanted to lend a hand by writing a quick guide to planning […]
The Big Reconnect
14 October 2021
After 18 months of webinars and aspirational beach Zoom backgrounds, we brought together a group of internal communicators across industries to share stories, develop ideas and snack on popcorn. This is The Big Reconnect. Coinciding with the No Time to Die premiere, we thought there was no better way to kick off the Big […]
Content marketing – The best way to reach defined and diverse student audiences.
22 September 2021
Before we ask ourselves this question, let’s look at what we mean by content marketing. The Content Marketing Institute have created this helpful definition: “Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable […]
Get Real School Leaver Insight Series – Part I
10 September 2021
The Get Real School Leaver Insight Series was created to give early careers recruiters more specific insights into School Leavers. This is all done in partnership with our friends at Not Going To Uni. Across the course of June and July, Jayne Cullen, our Head of Student Marketing, met with early careers recruiters at a […]
See if your student marketing is truly inclusive with our Inclusive Brand Audit.
27 August 2021
Launching the 106 Communications Inclusive Brand Audit for Student Marketing. In a recent webinar, 106 Communications met with a range of employers and Careers Services to talk about how to make your student marketing more inclusive. Some key things that we identified were: #1 – Building your brand around cultural capital, i.e. your brand understands […]
Get ready for amazing virtual campus experiences
12 August 2021
106 Communications is a marketing agency that helps ambitious brands transform engagement. Our clients range from NGDP – the Local Government Association graduate scheme – to the NHS, Laing O’Rourke and Enterprise Rent A Car. Right now, we are planning an autumn season that is set to be a hybrid of employer events; blending in-person […]
Lack of confidence in early careers
28 July 2021
Lack of confidence – is this one of the problems with hiring more diverse talent? We are in a market where we as recruiters are facing a deluge of applications largely due to the pandemic and the combination of latent demand from graduates 2020 with those graduating now. Yet, despite this surge in applications we […]
Cultural Capital
13 July 2021
Practical steps to grow your cultural capital: Audience insight – it is everything if you want to build cultural capital. Global flex – of course, so many companies work in a global context; so it’s important to think about how your cultural capital flexes across countries. Use of language – this is not simply about […]