Grand gestures v everyday engagement

11 July 2022
The competition for talent (it’s not a war, people) and the drive to get people out of their pjs and into the office, has led a number of companies to make grand gestures. Parties, merchandise, nights out; one professional services firm even has a pub with free drinks now in its building .  There are […]
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Taking Employees to the Stars: A recap of EBstars global festival

01 December 2023
Christmas came early for the 106 Comms team, last week at the virtual Employer Branding Stars Global Festival. Over the course of 2 days, 30 partners and 70 speakers from 50 countries gathered on EB Stars’ interactive platform to share insights, discuss case studies, and celebrate the people and organisations who are pushing employer branding […]

Influencer Marketing: What reaching an online audience really means

20 November 2023
When it comes to campaign strategy, all roads eventually lead to one question: Do I need to pay a TikToker to promote my brand like everyone keeps saying? With mounting pressure to find space on tight budgets for influencer marketing, it can be increasingly difficult to gauge what you gain from this endeavour. More than […]

Brands, balls and flying shoes

30 October 2023
World Employer Branding Day is like a triple shot of espresso – one team of presenters after another come bounding onto the stage, to a theatre full of employer branding converts if not evangelists.  There’s no bothering with questions or discussion (that’s for lunch or drinks afterwards); the intention is simply to hit you with […]

The devil’s in the data: measuring your employer brand

03 October 2023
Today we have access to far more data than ever before. But it still seems a bone of contention about how best to measure employer brand effectiveness. People still talk about impact on retention, when retention is dependent on so many factors, from family choices to salary hikes to ‘just wanting a change’. Surely, it’s […]

The Holy Grail: Employer Branding Differentiation.

24 August 2023
Back in the days before TikTok and Soya Chai Lattes, I worked with a copywriter who reckoned that most employer brand campaigns were generated by taking two or more of the following words ‘Difference, Together, Make, Better, You’ and creating a strapline. Or, as he also said, just put ‘together’ at the beginning or end […]

Bringing the Love to the IHR Employer Branding Conference

18 July 2023
Employer branding with more love.  This year, we at 106 brought the love to the IHR Employer Branding conference – and can we just say it was the perfect match. For the uninitiated, this conference is a gathering of Talent professionals and Employer Branding whizzes, all interested and invested in telling their organisation’s story to […]

Organisations need to focus on the ‘WHY’ more than ever…

27 February 2023
As we know, the nature of the workplace has undergone a radical change since the start of the pandemic with the rise of hybrid and flexible working. However, it is not just how we work that has changed but also the mindset and mentality of the workforce. Employees are no longer satisfied with a command […]
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