Christmas came early for the 106 Comms team, last week at the virtual Employer Branding Stars Global Festival. Over the course of 2 days, 30 partners and 70 speakers from 50 countries gathered on EB Stars’ interactive platform to share insights, discuss case studies, and celebrate the people and organisations who are pushing employer branding […]

When it comes to campaign strategy, all roads eventually lead to one question: Do I need to pay a TikToker to promote my brand like everyone keeps saying? With mounting pressure to find space on tight budgets for influencer marketing, it can be increasingly difficult to gauge what you gain from this endeavour. More than […]

World Employer Branding Day is like a triple shot of espresso – one team of presenters after another come bounding onto the stage, to a theatre full of employer branding converts if not evangelists.  There’s no bothering with questions or discussion (that’s for lunch or drinks afterwards); the intention is simply to hit you with […]

Today we have access to far more data than ever before. But it still seems a bone of contention about how best to measure employer brand effectiveness. People still talk about impact on retention, when retention is dependent on so many factors, from family choices to salary hikes to ‘just wanting a change’. Surely, it’s […]

Back in the days before TikTok and Soya Chai Lattes, I worked with a copywriter who reckoned that most employer brand campaigns were generated by taking two or more of the following words ‘Difference, Together, Make, Better, You’ and creating a strapline. Or, as he also said, just put ‘together’ at the beginning or end […]

Employer branding with more love.  This year, we at 106 brought the love to the IHR Employer Branding conference – and can we just say it was the perfect match. For the uninitiated, this conference is a gathering of Talent professionals and Employer Branding whizzes, all interested and invested in telling their organisation’s story to […]

As we know, the nature of the workplace has undergone a radical change since the start of the pandemic with the rise of hybrid and flexible working. However, it is not just how we work that has changed but also the mindset and mentality of the workforce. Employees are no longer satisfied with a command […]