Case study


iGEN
Our work

WHY IGAMING

GROWING THE REPUTATION OF IGAMING

How we are helping the leading iGaming companies in Europe to improve the reputation of the industry

Online gambling (or iGaming) is an industry that can often divide people. In Malta, where iGaming accounts for some 14% of GDP, the leading companies in the industry were keen to show to the population how important the industry is to the economy and tens of thousands of people directly or indirectly employed in the industry.

WE ARE IGAMING

The first phase of the campaign has been to build a website – whyigaming.eu – where people can find out more about the industry, its value to society, its focus on responsible gaming and its commitment to the community, as well as search hundreds of jobs in the industry.

Our search feature has been the biggest success story of the first phase of campaign, enabling thousands of people in Malta to search and find relevant jobs in the industry – and helping to change misconceptions along the way.

Results: