HAVING A BALL WITH ICAEW
ICAEW has students societies across England and Wales, to support and bring together students as they go through their studies and exams. It’s really important to create a sense of community, to ensure students can draw on the resources available to them (and stay on course for qualification), grow their network and, importantly, have some fun along the way.
We created a student toolkit to promote the whole range of student society activities from the Masquerade Ball to film nights, talks, wellbeing initiatives and sports activities. And we had some fun with it – using the brand to good effect, to inject a real sense of community, energy and enjoyment.
The toolkit landed well, and we created editable PDFs for student reps to adapt the different templates to their own specific need. We had great feedback, and it’s really rewarding to do something that helps bring people together!