MAKING A REAL DIFFERENCE TO LOCAL GOVERNMENT
The National Graduate Development Programme is an amazing programme, hiring some 150 graduates every year to become future leaders in local government. The team at NGDP came to us late in the campaign to help them target more BAME students, particularly in London.
A six-week social media campaign, creating inspiring stories, featuring ambassadors and testing approaches.
REAL WORK. REAL ISSUES. REAL DIFFERENCE.
We had a two-fold strategy: one to engage student unions and BAME networks on campuses directly; and the other to reach and engage students through social media. We created stories about the impact of COVID and the challenges you face in local government, as well as building ambassador content and engaging with students across Facebook, LinkedIn and Twitter.
“We really valued the fast pace at which 106 were able to pull together our campaign and produce some really attractive content for us.”