Case study

Our work

ICE 2019


Creating an iGaming experience to remember

Every year (and even in 2020 before the pandemic), virtually the whole of the iGaming industry would congregate in the Excel Centre for 4 days of the biggest conference (and sometimes party!) in the industry. We worked with GiG, a B2B iGaming operator, to create a conference experience that would make them stand out, showcase their products and services, and show the world what kind of business this is.

We had great feedback on the experience. It really did showcase the best of GiG.


The experience focused around a conference stand built on two levels with a bar, meetings rooms, coffee station, seating, together with LED screens to showcase the products and tablets to enable visitors to explore and discover more about GiG.  We created apps and animations to run on the different screens and tablets, as well as creating branded merchandise and product hand-outs.

Apart from designing the stand, we worked with a partner to build it – and then hosted the whole stand over the course of the event.  The openness of the stand encouraged people to come and explore, reinforcing GiG’s mission to ‘open up iGaming’.  From the top of the stand, you could also look down and see a beach, which mirrors the view from GiG’s showcase HQ in Malta overlooking St George’s Bay!