A IS FOR ACCOUNTANCY AND APPRENTICESHIPS
Apprenticeships have fast become one of the most important entry routes into a profession or organisation. But how many people would consider an Apprenticeship to be an entry route into accountancy? Don’t you have to be degree-educated?
The A was instantly recognisable at fairs and events, creating real stand-out.
OWNING THE A
Our campaign focused on making a hero of the A, creating stand-out online, in social media, and across school activity and careers fairs. As well as focusing on the core message of growing your career, we were also able to focus on other key messages around investment and acceleration.
The campaign helped the marketing team to engage with school leavers across England and Wales, and show them (and often their parents too) how an apprenticeship in accounting could be a game changer for their future job prospects and career development.