Case study

Our work



Canon is one of the largest manufacturers in the world. For them, sustainability isn’t just a question of reducing waste or emissions; one of the most fundamental changes comes from embracing the Circular Economy. This is how we worked together to grow understanding of the strategy and get thousands of people thinking about the future.

The Circular Economy is a sustainability model that is being adopted by more and more organisations, especially businesses that manufacture hardware.  Although it is a model well known in sustainability circles, it is much less well known by the wider public.

Reaching our sustainability commitments continues to be a priority shared by our customers and employees, so we are continuing to work towards them across the business.

So our focus was to help educate colleagues, before helping them to take part in a sustainability hack where they could help develop sustainability solutions that would impact on the business across Europe.  We helped them to communicate what this means and why it’s important to Canon Europe, culminating in a Europe-wide Hackathon to uncover ways to be more Circular in their approach. This reinforces their vision and purpose, and tackled one of the key outcomes from the employee survey – to satisfy colleagues’ appetite and interest in sustainability.