REFER WITH PRIDE
SGS wanted to encourage colleagues to refer talent. Very often, organisations use a bounty to encourage participation. As this is a global campaign, this is not an option (not appropriate or possible in many countries). So we focused on the pride of referring a friend or acquaintance.
A CAMPAIGN FOR COLLEAGUES EVERYWHERE
The campaign has been launched in a few countries first, with the aim to roll out in all the major countries for SGS. This will play a key part in the recruitment of technicians and other professionals around the world.