Workshop: Rethinking inclusive student marketing
Our workshop aims to support brands who are planning their next season’s strategy and creative campaign.
Attracting and hiring diverse early talent is a key challenge for many brands. Our workshop aims to support brands who are planning their next season’s strategy and creative campaign, to think more about how to create more inclusive communications that make more audiences feel safe, inspired and engaged with their organisation.
We are delighted to be joined by Shannie Mears, a leading D&I brand and talent expert at The Elephant Room. The session will be hosted by Jayne Cullen.
During the session, we will be looking at:
a. What does an inclusive brand look like?
b. The importance of tone of voice and language when engaging with diverse audiences
c. Why it’s key to move away from corporate tone without damaging the corporate/ employer brand.
d. Using inclusive Brand Archetypes to support a more inclusive student marketing campaign.
This will be an interactive session, where we will be asking people to participate and collaborate.