Explore the power of storytelling through our workshop. Typically we run this workshop for 10-12 people, giving everyone an opportunity to understand what makes a good story, how to create your own stories and run storytelling programmes, and build it into the way you communicate. Here’s the outline agenda for the workshop.
Stories – why they are so important to our role as communicators, showcasing examples.
What makes a great story – we’ll look into what makes a great story, from two perspectives:
- Visual storytelling in the digital age – helping comms managers think more visually, to prepare stories for videos, infographics, animations and for digital internal media.
- Written storytelling that cuts through the noise – writing and structuring good stories, the use of language, the importance of tone of voice and how to have some fun doing it.
Storytelling programmes – why these are good for organisations and how to run them.