Back to the New Normal
Internal communicators stepped up when the lockdown arrived. But after nine weeks of intense activity, they are facing an even bigger challenge.
They must support organisations emerging from the largest occupational disruption of the modern era to make a seamless transition to an as-yet undefined business as usual while maintaining high levels of employee engagement.
So now what?
Three key areas will be crucial for communicators to consider in the weeks ahead – Communications Planning and Audience Segmentation, Guidance for Managers on Communications and Engagement, and Unlocking Digital.
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