“What do graduates want?” – a graduate’s perspective
14 April 2022
Recently Bright Network released their report on ‘What do graduates want?’ for 2022/3. As a recent graduate, I was interested to learn more about what 14,234 graduates thought! First up, I was surprised that only 60% of students are planning on starting a graduate job straight after graduating. Are graduates still concerned about entering the […]
Postcards from YMS: The age of influence
20 June 2022
At 106 we’re all about sustainability, and according to agency Tailify there is one major renewable out there just waiting to be tapped: influence. At Voxburner’s Youth Marketing Strategy (YMS) festival earlier this month influencers and user-generated content (UGC) were the hot topic. An influencer might be your charismatic Instagram travel blogger, or your exuberant […]
Postcards from YMS: LGBTQ+ Youth Consumer Trends
17 June 2022
At the beginning of June, four of the team attended YMS LDN hosted by Voxburner. Here’s the first of our postcards from the event. We’re leaving behind rainbow washing and half-hearted allyship. It’s Pride Month so let’s get real about young LGBTQ+ consumer behaviour and want they want. Armed with serious data, Josephine Hansom hit […]
The impact of the pandemic on school leavers
26 November 2021
In October 2021, 106 Communications (in partnership with Not Going to Uni) released the findings from our second Get Real School Leaver Insight series which looked at the impact of the global pandemic on some key areas of school leavers lives. Firstly, we looked at the academic impact of having studied at home during two […]
Content marketing – The best way to reach defined and diverse student audiences.
22 September 2021
Before we ask ourselves this question, let’s look at what we mean by content marketing. The Content Marketing Institute have created this helpful definition: “Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable […]
See if your student marketing is truly inclusive with our Inclusive Brand Audit.
27 August 2021
Launching the 106 Communications Inclusive Brand Audit for Student Marketing. In a recent webinar, 106 Communications met with a range of employers and Careers Services to talk about how to make your student marketing more inclusive. Some key things that we identified were: #1 – Building your brand around cultural capital, i.e. your brand understands […]
Get ready for amazing virtual campus experiences
12 August 2021
106 Communications is a marketing agency that helps ambitious brands transform engagement. Our clients range from NGDP – the Local Government Association graduate scheme – to the NHS, Laing O’Rourke and Enterprise Rent A Car. Right now, we are planning an autumn season that is set to be a hybrid of employer events; blending in-person […]
ISE 2021 :106 Comms’ Six Session Takeaways.
12 July 2021
Technology isn’t the only thing defining the brave new hybrid world we’re stepping into. At the 2021 ISE Student Recruitment Conference it became clear we’re entering a new age of meaningful connections and mutual respect. This nexus of new perspectives, practical learnings and optimism gave us a glimpse at where we’re at and what’s to […]