Grand gestures v everyday engagement

11 July 2022
The competition for talent (it’s not a war, people) and the drive to get people out of their pjs and into the office, has led a number of companies to make grand gestures. Parties, merchandise, nights out; one professional services firm even has a pub with free drinks now in its building .  There are […]
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See if your student marketing is truly inclusive with our Inclusive Brand Audit.

27 August 2021
Launching the 106 Communications Inclusive Brand Audit for Student Marketing. In a recent webinar, 106 Communications met with a range of employers and Careers Services to talk about how to make your student marketing more inclusive. Some key things that we identified were: #1 – Building your brand around cultural capital, i.e. your brand understands […]

Get ready for amazing virtual campus experiences

12 August 2021
106 Communications is a marketing agency that helps ambitious brands transform engagement.  Our clients range from NGDP – the Local Government Association graduate scheme – to the NHS, Laing O’Rourke and Enterprise Rent A Car. Right now, we are planning an autumn season that is set to be a hybrid of employer events; blending in-person […]

Lack of confidence in early careers

28 July 2021
Lack of confidence – is this one of the problems with hiring more diverse talent? We are in a market where we as recruiters are facing a deluge of applications largely due to the pandemic and the combination of latent demand from graduates 2020 with those graduating now. Yet, despite this surge in applications we […]

Woah! A Pandemic! Help I’m only a student!

28 July 2021
Swept up by the pandemic and still swimming – what can you learn from a student pandemic experience? How it hit us (Spoiler: Hard!) I remember when Covid-19 started. The hand-washing posters going up glares when someone coughed in the library, the thinning numbers on campus. It was so surreal. My friends and I thought […]

The art of selecting the right agency

09 July 2021
Planning your 2021-2 Attraction/ Student Outreach campaign and need external support? How do you know who to work with? I can’t fail to notice the creeping tide of webinars around virtual engagement, on how to attract niche audiences (sorry guilty as charged on that one),that had temporarily abated over the past couple of months.  So […]

Growing diversity by engaging career changers

02 June 2021
Will career changers offer graduate employers better value for money in 2021-2 than 2021 graduates? Earlier this year more than a third (36 per cent) of 2020 finalists surveyed by Prospects indicated that they plan to remain in higher education rather than start their careers. The number of students who delayed their entry into the graduate job […]

Student Competitions and how to be competitive!

02 June 2021
Thinking about a competition as part of your student marketing mix this autumn, here are some things to think about. The latest ISE press release in May around the graduate market and hiring numbers is really encouraging and with a bounce-back likely in hiring, then we will likely hear much more noise from employer brands […]

NO GOING BACK? -The second half

24 March 2021
Student Marketing Bootcamp, February 25th 2021  Inclusive Employer Branding   In the second half, we started off by asking a range of employers to talk to us about some specific approaches taken to support their Inclusive Employer Brands.   Phil Wilson (Head of Diversity and Assessment at the Civil Service) talked about the wide range of interventions that they undertake to support the three pillars of their D&I strategy (attraction, […]

NO GOING BACK? -The first half

24 March 2021
Student Marketing Bootcamp, February 25th 2021  What a year for early careers recruitment!  James Darley, Director of Transform Society, shared that graduate vacancies would be unlikely to return to pre-COVID levels until 2023 at the earliest. The pandemic has changed the appeal of key sectors amongst graduates with Technology, R&D and the Public Sector benefitting as a result.   The pandemic has also changed the priorities for a […]
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