For over 50 years Iyuno has been recognised as a global leader in media localisation. To keep this competitive edge, they need the right people – future-fit talent with insight and ingenuity. We created a recruitment toolkit with the narrative and design to bring media’s best-kept secret to top talent in key locations.

Today Iyuno has nearly 3,000 people around the world, innovating in the realm of media localisation to bring entertainment to people all over the world, working with big hitters in entertainment from HBO to Disney. After an ambitious rebrand, they came to 106 Communications looking for a recruitment brand toolkit that was just as ambitious, to attract talent from across the Americas, Europe, and Asia.

In the Discovery phase, we spoke with colleagues working in these three key geographies and dug into the recent employee survey to build a clear picture of the four pillars of Iyuno’s employee value proposition (EVP) – brand, opportunity, culture, and benefits.

From this data, we developed a powerful narrative and value proposition that would speak to ambitious talent focused on adventure – the excitement of cutting-edge technology, of global storytelling and an inclusive workplace with a friendly vibe.

The toolkit brought together the boilerplate narrative with scroll-stopping design – real people interacting with digital characters and creatures. Included in the toolkit were guidelines for using the employer brand, logos, and detail on photography styles. We also created assets for socials, brochures, PowerPoint, event stands and video – basically everything a hiring manager or recruiter would need at their fingertips.