Sheppard Moscow
A true partnership
Partnership has been at the core of our relationship with Sheppard Moscow since we first started working together back in 2020. Together we have been able to help the firm set out its value to clients, show its impact and celebrate the experts who work at the heart of this long-established firm.
Defining the value proposition
Sheppard Moscow is an independent, female-led leadership development consultancy working to improve organisational effectiveness for large enterprises around the world. This is a firm working with leadership teams and helping them to lead their enterprises and build strong teams, within the context of complex and ever-changing times.
We began by crystallising their core proposition, showcasing the value they bring to every leadership team.
The brand story across all channels
The new narrative was told in video, on the website, in client presentations and across LinkedIn.
Case studies are key
Our partnership has moved into ongoing marketing support – regular content curation, marketing insight and specific project support.
LinkedIn is at the heart of the digital marketing strategy – with a calendar of case studies, thought leadership pieces, people spotlights and team events.
Crucially, all LinkedIn marketing is in lockstep with the wider business development efforts. There is a consistent determination to showcase the client value and impact – and there has been a dual track of providing powerful insights as well as stand-out case studies.
Insights have helped to drive organic search as a primary channel. The ‘What is…’ series of blogs play to user’s search queries and have become evergreen content. Equally we have been able to develop content that is relevant and timely, from leadership culture transformation to team dynamics and human change.
Partnering with clients on case studies has helped to showcase the value of the Sheppard Moscow approach – and it was a ground-breaking opportunity to work with Vodafone and Sheppard Moscow to create a whitepaper on the leadership transformation within the Customer Experience function.
Delivering results, in partnership
Followership and client engagement has grown – and now there is a strong marketing engine at the heart of the Sheppard Moscow operation – to support digital marketing, website experience, event production and also marketing partnerships with clients.
We are proud to play our part in the story of Sheppard Moscow.