Why should clients choose you over a competitor?  What do you offer them that is better or different to the rest of the market?  And how can you convey all of this in the most compelling fashion?

When we have worked with professional services, law, and financial services organisations, we’ve delved deep into their customer profiles, their business strategy and a range of competitors, to find this clear space.

Too much of B2B marketing can be vanilla, where companies almost follow each other with an almost religious zeal.