106 Communications

Student marketing from the inside out.

We are turning student marketing on its head by asking our clients one very simple question: why?

Why does your programme exist?  What purpose does it serve? Is it simply vitality hiring?  Is it really a future leaders programme – and can you prove it?  Or are you offering something very different? And how can you provide the new digital experience that students need at this time?

We work with organisations to tackle these crucial questions and find the solutions that will deliver value for everyone.


What’s on your mind in 2020?

Virtual engagement

We live in a very different world today. How can you run virtual internships? Or engage students on campus or in schools in a completely different way?

Hiring diverse talent

Still one of the hottest topics around; but it’s not just about protected characteristics. It’s about greater audience understanding and a personalised dialogue that improves audience engagement.

Harnessing different generations in the workplace

Let’s be careful about making wild generalisations about Gen Z, assuming all first jobbers want to save the planet and work for ethical start-ups. What is key to most is having meaningful experiences.

Hiring hard-to-find talent

Even in these times, the challenges of recruiting certain groups isn’t going to go away. In fact, in a virtual world, tech talent is more indispensable than ever.

Building brand and reputation

How are you going to build your brand if you can’t do the campus tour or engage students in the same way as before? It’s time to create some digital advantage.

Finding the value of our programmes

There is more scrutiny than ever on hiring programmes – and the question as ever is why? Why these types of graduates? What value do they have?


Services

No one needs another generic survey about generation z or student trends. There are enough of them already; and as we’ve seen, very few of them agree with each other. We’re focused on personalised, focused insight into the very real challenges you face – and how you can identify and engage the right people. We’ve got the experience and expertise to conduct qualitative and quantitative research that makes for better decision making.

Talk to us about:

• Audience insight
• Value proposition research
• Engagement analysis
• Process audit
• Measurement

What are your key audiences?  How can you realistically engage them?  How can you deliver experiences that make you the go-to employer?  These are some of the questions we look to answer in any strategy.  Combining experience, insight and innovation, we provide clients with strategies that will invariably challenge current approaches.  Because without new and divergent thinking, aren’t we simply doing the same thing and expecting a different result?

Talk to us about:

  • Value proposition development
  • Channel strategy
  • Student engagement
  • Schools and campus strategy
  • Identification and targeting

We are a brand and engagement agency; so we focus heavily on how a brand story can evoke the right emotions in the audience and provoke action.  We are master storytellers, using all the tools in the communications box to engage and inspire our audiences, from the first contact right through to life inside an organisation.  Remember, communications that engages really connect with the right people and builds the brand is as much about the science as it is surprising audiences.

Talk to us about:

  • Concept development
  • Social media content
  • Writing and design

In 2020, we’ve seen a seismic shift in the way we might work in the future – and it is more virtual and more digital, relying less on the traditional engagement opportunities.  Now more than ever brands need to invest in digital experiences that cut through the ever-increasing noise and engage people in novel and relevant ways.  It is no longer enough simply to have a website.  What is your social strategy?  How can you use Voice or AR?  What will help and support students in the best possible way?  Lots of questions.  We can help you come up with the answers.

Talk to us about:

  • Website design and development
  • App development
  • AR, VR and Voice
  • Social media engagement
  • Digital marketing

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