A great company narrative answers so many different things…
What am I doing here?
What’s the meaning of my work?
Where’s the organisation going?
Will I have a job in five years?
Am I likely to get that bonus?
How will I be able to develop my skills?
Does the organisation care about me?
Does it share my values?
Why should I get up in the morning?
Why shouldn’t I take that other job?
Do I believe in what I’m doing?
So, what story are you telling your people?