We live in a world where games and gamification are part and parcel of daily life.  There are games on our phones, computers, gaming consoles and on our TVs.  Gamification appears in everything from rewarding us on our coffee purchases to encouraging us to continue going to the gym.

Similar mechanisms can be used in branding and comms.  We have developed games to be used on campus and with colleagues.  We have employed gamification to reward and recognise employees.  Both are great ways to bring people closer to your brand, develop skills, remind people of key messages, and connect communities.