AI has changed everything.  Where we used to have an ‘app for everything’.  Now AI does it.  Write an email? Tick.  Create a strategy?  Tick.  Illustrate a message?  Tick.  Research insights?  Tick.  In many ways, it has become an all-pervasive technology that both enables and threatens.

We have worked with clients to help them understand the opportunities for Comms team, but also consider governance and creativity.  There are broader opportunities – including synthetic colleague and client personas, AI agents to support your everyday work, plus AI tools for everything from translation to subtitles.

We also help teams think about the cultural aspects of AI – how are you talking to the business about AI?  What is changing in the business?  And how can you upskill your teams and build a stronger human and AI capability?