LEADER IN YOU
LEADERSHIP COMPETENCIES FOR 90,000 PEOPLE
SGS is a global company with more than 90,000 in 120 countries. Recently they launched a new set of leadership competencies for all employees everywhere. These 10 competencies are focused on helping create leaders at every level of the organisation. But how do you go about communicating such a dramatic change?
THE MOST ENGAGING CAMPAIGN TO DATE
We created a comms strategy that was built on the principle of inform, inspire and involve. So as well as more broadcast comms, we also created manager briefings, competency cards for employees, a game for teams to play and a Yammer 10-day campaign that yielded the biggest-ever Yammer engagement.