Saft
When Saft became part of the Total group of companies, the business had to decide on whether to adopt the Total values. Following a colleague survey, we helped the team to analyse the feedback and decide on the best strategy of communication, to ensure the values became part of the culture around the world.
Embedding values is not simply a case of pinning them up on the wall. We helped to launch the values with everything from a motivational video and booklet to an elearning tool. It was given its own unique identity and communicated across a range of channels – and with the help of leaders and managers on all sites.
The values are now firmly part of the culture of this global organisation – an organisation which is at the forefront of the battery revolution.