Unlocking diversity for RBS
Employer Branding
A campus experience
A bank like RBS can often divide job hunters – from those that want to work in a bank to those that have never considered it. Often this means that banks receive a lot more applications from men than women. RBS wanted to change that. We worked with them to create a campus experience that would appeal to women (as well as men) and people from a non-finance background (as well as those studying a finance subject.
Engaging more women
It worked incredibly well. Our installation rewarded curiosity (a series of lockers with special things inside), and promoted a side of banking that few had seen – from the first CEO of the bank inviting students to lunch (via a pre-recorded phone call) to CSR programmes, graduate experiences and how banks support local businesses. We engaged the highest ever proportion of women (67%) and had a similar percentage of people from a non-finance background!