Canon is one of the largest manufacturers in the world and an incredibly recognisable brand. They were launching a new strategy gearing towards building a more sustainable future and needed to cut through to their colleagues to ensure the message arrived and was embedded.

Unlike other companies, this wasn’t just about reducing waste or emissions, it was about embracing a fundamental change to their organisational structure. This was the core mission they brought to us and one we helped realise through working together.

The circular economy is a sustainability model that is being adopted by more and more companies.

Our challenge was to communicate this concept to colleagues at Canon in a way that would educate and inspire them. Involving employees was a key part of the commission, gained from an internal survey carried out within Canon, as well as reinforcing vision and purpose.

We helped Canon communicate why these sustainability commitments was important for the business and foster new ideas for embracing the circular economy. This culminated in a Hackathon, a Europe-wide collaborative computer programming event, to uncover new ways to become more circular at Canon Europe.