106 Communications

6th Sense

Bring In Your Parents Day: good idea or every kid’s nightmare?

September 2014 | Employee Engagement, Internal Communications

Last year, LinkedIn launched Bring In Your Parents (BIYP) Day.  They not only encouraged their own employees to bring in their parents; but also encouraged organisations around the world to follow suit.  Although only a pilot, over 15,000 individuals in offices right around the world took part.

Here’s what it felt like last year.

This year, it’s happening again on November 6th 2014.  So is it a good idea or just a complete nightmare?  Bring a parent, I’d love to accompany my kids to work one day – if they’d let me.  It would make me feel proud, make me feel a bit closer to them, and hopefully help me understand more about what they are trying to do.  For employers, it certainly seems like a good idea.  It’s…

Good for engagement – it shows how much you value your employees and their family.  It also brings people together, creates a great buzz in the office and makes people proud of what they do.

Good for attracting talent – it’s another great story that only shows what a good employer you are.  Especially if you’re an early adopter.

Good for PR – BYIP promises to be much bigger this year, and there will be a lot of social buzz, on LinkedIn (naturally) as well as other platforms.

You can find out more and sign up here – www.biyp.linkedin.com

Will I be inviting my parents round?  Why not.  But if my dad so much as mentions my first day in junior school…

 

 

Sign up for your weekly shot of Comms, Engagement and Employer Branding