A great company narrative answers so many different things…
What am I doing here?
What’s the meaning of my work?
Where’s the organisation going?
Will I have a job in five years?
Am I likely to get that bonus?
How will I be able to develop my skills?
Does the organisation care about me?
Does it share my values?
Why should I get up in the morning?
Why shouldn’t I take that other job?
Do I believe in what I’m doing?
So, what story are you telling your people?
21 January 2016
[view-pdf link=https://view.pagetiger.com/StorytellingMagazine] Click to view magazine [/view-pdf] Stories have a special power. They connect with us in ways that facts,…
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