IMAX theatres booked out until September, people buying cinema tickets on re-sale, and 4.15am viewings. Odyssey fever is fully upon us.

Following Odysseus as he makes a gruelling 20-year journey back home to Ithaca after success at the battle of Troy, the story charts him and his crew as they befall all sorts of challenges and evil, ugly monsters upon the way before making it home.

Holding him true? The drive to get home to his homeland, his son and his wife (although he does have a few dalliances and children on the way back…!). These core values mean that even after all that time, and adversity, he still arrives.

Core values are of absolute importance now too in organisations. The political and socio-economic climate positively rivals the electric thunderstorms in their turbulence, and just when you think things may be calming down, some global event rears its head, unwelcome as a cyclops.

As an organisation having strong core values, that you stick to through it all, are a great way to stay on course through the uncertainty.

Research by Qualtrics found that over half of employees choose their organisation based on their values. Employees whose values align with their company’s are also less likely to leave, more likely to be advocates for the organisation, and to get a feeling of accomplishment from their work (72% compared to 29%) – a big boost in engagement.

All are invaluable in an organisation, especially that highly engaged piece, studies by Gallup show highly engaged organisations see a 23% increase in profitability.

You’re attracting and hiring people who are aligned, and when all pull, oars together, you weather the storm more effectively.

As former Adidas CEO Kasper Rorsted said: ‘values, mission and strategy are the most important boundaries you put into an organisation…[they] defin[e] a framework on how you operate and how you behave’. This is no more essential than now.