A great company narrative answers so many different things…

What am I doing here?

What’s the meaning of my work?

Where’s the organisation going?

Will I have a job in five years?

Am I likely to get that bonus?

How will I be able to develop my skills?

Does the organisation care about me?

Does it share my values?

Why should I get up in the morning?

Why shouldn’t I take that other job?

Do I believe in what I’m doing?

So, what story are you telling your people?