We love co-creation. Sitting down with you to discuss your objectives, understand your business, create the right strategy, brainstorm ideas, plot out the future – and then do it all again next week. It’s a partnership but inside your organisation, working right there with you, understanding your issues, thinking as a colleague or a customer, but equally able to step outside and give an independent, research-based – and sometimes disruptive – view of your world. Of course, it’s not always possible to work so closely together – and sometimes you just want us to go off and come back with a solution. That’s fine – and we understand the realities of corporate life; but we know co-creation has the power to deliver the most effective results (and to be more interesting at the same time).