October 2016 | 106comms106comms

Truth be told: the art of storytelling for Employer Branding

Screen Shot 2016-10-14 at 13.59.15
A recent report from IPG Media Lab, Forbes and S.I. Newhouse School of Public Communications said Branded Content is twice as memorable as display advertising. So there we have it.  Create content rather than simply peddle value propositions. Mmmmm.  Of course, if it was that simple, why isn’t everyone? Partly because it isn’t simple. Branded content requires effort to identify and […]Read more

Women in Leadership

FullSizeRender
I was recently invited to speak at a conference for Women Leaders in Life Sciences Law by the wonderful Funke Abimbola. A niche group of people – all people working in Life Sciences, and the majority lawyers.  But the issues, barriers and opportunities they have are shared by females leaders in organisations around the world. I had […]Read more